STOP LETTING THE CURRENT DICTATE YOUR LEADERSHIP
I help Product Leaders and Executives navigate conflict and ambiguity by turning their internal 'Why' into a clear leadership path.
My Why
To reveal the possibilities around us so that we can feel empowered to shape our own paths.
Under pressure, it feels like you only have two choices: burn out your team or let your bosses down. I help you find the hidden third option. We ditch the standard 'cruise ship' rules and figure out how to navigate the raft your own way through the mess.
LEADERSHIP IS A RAFT, NOT A CRUISE SHIP
Most managers are "passengers" in their own careers: reacting to fires, stuck in the weeds, and losing sight of their purpose. Download the Rafted Toolkit to get the exact frameworks I use to help leaders reclaim their time, filter fast decisions, and step back into the lead.
THE RAFTED FRAMEWORK
The toolkit gives you the gear. The framework gives you the map. We use a 4-step methodology to transform your core drivers and natural strengths into a concrete system to navigate ambiguity and get back at the helm.
ANCHOR
SINEK’S WHY
We use the Simon Sinek 'Why' Discovery to uncover your core leadership drivers. Understand what motivates you and define the filter for your decisions.
EQUIP
STRENGTHS ANALYSIS
Through deep Strengths Analysis, we map your natural leadership friction points. Start leveraging your unique operational style.
EXECUTE
DRAW THE ROUTE
We translate your 'Why' and Strenghts into a high-resolution, short- and mid-term execution lane. No theory, a clear roadmap to getting back in the lead.
ALIGN
BRING THE CREW
A leader cannot paddle alone. We synchronize your executive team's vision and operational habits so you can scale your impact without scaling your stress.
CHOOSE YOUR NEXT STEP
Whether you need to find your anchor or align your entire crew, select the level of navigation support you need right now.
Rafted
ANCHOR
Deep dive into your core drivers (2.5h)
Your unique ‘WHY’
Your natural best ‘HOWs’
Why Discovery Report
Equip yourself with a strong leadership anchor to filter fast decisions and survive intense stakeholder situations.
Rafted
COMPASS
Everything in Anchor
Map your natural strengths
4 weekly sessions
A concrete execution roadmap
Equip yourself with a high-resolution execution plan to safely navigate ambiguity using innate strengths.
RAFTED
NAVIGATOR
Everything in Compass
5 Additional weekly sessions
Workshop preparation
Tailored to your specific team
Equip yourself with validated clarity for your leadership, synchronize your team and resolve executive conflict.
NEED HELP TO CHOOSE?
Let’s talk.
OR DO YOU NEED URGENT SUPPORT?
60-minute session to help you stop feeling overwhelmed and start leading with a clear plan.
MEET YOUR NAVIGATOR
MARCO ZIMA SIMONELLA
I spent over a decade as a Global Product Leader, navigating the messy middle of growth, stakeholder conflict, and shifting roadmaps. I know exactly what it feels like to hit every KPI but feel completely adrift. Today, as a Certified Simon Sinek WHY Coach, I help Product Leaders and Executives bridge the gap between their foundational purpose and their daily execution.
15+
Years in Leadership
50+
Leaders coached
100%
Focus on People
READY TO TAKE THE HELM?
No commitment. Just clarity.
© 2026 Marco Zima Simonella. All rights reserved.